The purpose
New Life

Climate change, environmental pollution and chemical treatmen- ts to which we subject our hair, are the main cause of oxidative stress.

To these are added the mechanical stresses resulting from the frequent use of brushes, plates and hair dryer. The hair is brittle, dull, not very elastic and particularly sensitive to early color fading. The hair tends to weaken and become white before the natural aging process.

To trigger the process of oxidative stress is the action of free radicals, particularly reactive molecules that damage over time the cellular structures that make up the scalp and the hair fiber.

LIVE ESSENTIAL was created to give new life to hair, protecting it from this damage, regenerating at the same time the hair fiber through technology , a complex of plant stem cells derived from the red vine.